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News, crafts, recipes and more from the New England Confectionery Company (NECCO).


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Color Your Own Sweethearts Coloring Contest Winners!

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This Valentine’s Day, NECCO launched an exciting new product: Color Your Own Sweethearts! This fun new item contained the yummy original Sweethearts flavors of Lemon, Strawberry, Green Apple, Blue Raspberry, Grape, and Orange in a unique new box! The boxes featured cute black and white designs, perfect for little ones to color using their imagination!

Alongside this new launch was a Color Your Own Sweethearts Coloring Contest! Fans ages 5-12, broken down into 3 age categories, submitted photos of their most impressive coloring creations for the chance at some pretty sweet prizes! The Grand Prize winners will receive a $1,000 Savings Bond Certificate and the opportunity to have their own personal phrase appear on a Sweethearts candy for the 2015 Valentine’s Day season! All Runners Up will get a huge NECCO goodie bag filled with a scrumptious mix of NECCO treats!

We couldn’t have been more thrilled about this contest and waited daily in great anticipation for the designs to roll in! It was a fun challenge for our younger fans to turn this:

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Into imaginative creations like this:

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And our team was blown away by both the number of entries and the awesome creativity in each design we received! It was truly a difficult process to pull out the winners from each age group because of the quality of the submissions. In the end, though it was a very tough decision, we were finally able to settle on the winners. Here are the six amazing designs of the Grand Prize Winners and Runners Up!

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This first year for Color Your Own Sweethearts was a blast! We already can’t wait to see all the submissions to the contest next Valentine’s Day!


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#TBT – Pru Boo 2013!

At NECCO, we love every opportunity we get to attend local events and have fun connecting with our community. On this #ThrowbackThursday, we think back to one of our favorite events that we have appeared recently: the Prudential Center‘s annual “PRU BOO” in Boston! It was a wonderful day where local children are able to come to the huge shopping center in the downtown area of Boston and go trick-or-treating from store to store and have some serious Halloween fun! All benefits from sales of the trick-or-treat bags went directly to benefit local charities that help families and children in need.

The children participating in this amazing event received delicious NECCO sweets in every store! From old favorites like Mary Jane Peanut Butter Kisses to new exciting treats like our Bat Wings and Mummy Hearts, it was no doubt that every sweet tooth was smiling this past October!

In addition to providing candy, NECCO also had the chance to have a Halloween craft table! At this table, we colored cool NECCO designs with all the little princesses and goblins and also made some fun mini pumpkin & ghost crafts with our NECCO Jr. Wafers, where everyone’s imagination went spookily wild! =)

Take a look at some of the fun photos from the 2013 PRU BOO! We can’t wait until this October to have some Halloween fun again!

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Students redesign NECCO Wafers packaging for class project!

NECCO has proudly been producing delicious sweets for our fans since 1847, and we love to hear back from them on their ideas and entertaining suggestions for all of our candies. It’s always exciting to receive input from creative minds who have fun visions for us.

Recently, a design class from the International Academy of Design & Technology in Michigan was tasked by their professor to redesign the iconic packaging of our classic NECCO Wafers for their class project. The students embraced this project and put their own wonderfully artistic spin on revamping a classic.

Now, don’t you worry; we won’t be changing the wrapper that you all love to tear into so dearly!! But, it’s refreshing to see what these young fans have imagined up. The exciting colors and packaging styles are boldly creative and a twist from traditional styles we’ve seen!

Here are the three cool and wonderfully imaginative creations these talented students came up with:

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Amazing work by all!


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Tales from the NECCO Candy Store!

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In celebration of Valentine’s Day, from Monday 2/11 until Valentine’s Day on Thursday, we opened our candy store at our World Headquarters in Revere, MA! Guests who visited were able to pick from a great selection of Valentine’s Day favorites, such as the legendary Sweethearts, and also all of our favorite classic everyday sweets such as Clark Bars, Mary Janes and Sky Bars!

There was even a NECCO Wafer Wall! All three kinds of NECCO Wafers were available, Assorted, Chocolate and our newest twist on the classic: Tropical NECCO Wafers, which has new fruity flavors: Strawberry, Mango, Banana, Coconut, Passion Fruit and Lime!

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Guests also had the opportunity to create their own mix, choosing from mini items such as Squirrel Nut Zippers, Mint Juleps, Mary Janes, mini Slap Stix, Banana Splits and Jr. Rolls of NECCO Wafers! They could fill a takeout box to with their desired combo of these sweets.

The store was filled with smiles and laughs from customers, especially the children, as they stuffed their boxes to the brim (some had it overflowing!) and bounced from corner to corner in the store gushing over the chance to buy some candy!

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We can not thank our awesome fans that came to the Candy Store enough! Everyone had an overwhelmingly positive attitude, sharing stories about their favorite NECCO memories, and all were excited to stock up on their favorite sweets. The NECCO love was abundant, and it made us happy to be able to serve our supportive community!

In fact, many guests left with full shopping bags whose contents looked like this!

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We had a wonderful week interacting with our loyal local supporters. In the end, though our week was shortened by the blizzard that was Winter Storm Nemo, we still managed to raise $1000 for Room to Grow!! Take a second to head to their website and find out more about this wonderful organization that is dedicated to enriching the lives of those born into poverty up until three years of age.

The following week we stopped by Room to Grow and dropped off a sweet surprise along with our donation! We’re so excited to be able to assist a group tat is making such a positive impact on our community that we couldn’t resist personalizing some Sweethearts from our new custom candy venture on MyNecco.com!

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Gingerbread Construction Zone Contest!

The holiday season is upon us, and we couldn’t be more excited! It’s a time filled with delicious food, great friends and unforgettable memories. A classic activity that we all love to engage in around this time is building a gingerbread house with family & friends, and at NECCO, we’re no exception. We also have heard from a lot of our great fans that they often use our NECCO Wafers for shingles and Candy Buttons as little light bulbs. That got us thinking… why not see what kind of masterpieces our fans can whip up. That’s why today we’re pleased to announce the launch of our “GINGERBREAD CONSTRUCTION ZONE CONTEST.”

Here’s the basic run down of this adventure:

– Build a Gingerbread House using any of our NECCO candies! Get creative here – don’t limit yourself to just NECCO Wafers… use Candy Buttons, Nonpareils, Mary Janes, etc. Let’s see what you’re creative genius is capable of!

– Email us TWO (2) photos of your Gingerbread house to social@necco.com Include one photo of just your gingerbread house and the second photo must include you posing with your masterpiece! Don’t worry; we won’t use the one that shows you. It’s just so we can prove you’re the creator because there are too many images floating around the internet. For the sake of a fun, fair contest we need a little proof

At the end of each day, we’ll add submissions of the house-only photos to our “Gingerbread Construction Zone” Pinterest board at: http://pinterest.com/neccowafers/gingerbread-construction-zone-contest

– Vote by LIKING your favorite Gingerbread House on Pinterest. Be sure to tell your family & friends to vote too – most likes wins!

GRAND PRIZE: Sweet Stocking Stuffer Prize Pack – which will include a big, delicious assortment of NECCO candies that you can stuff your loved ones’ stockings with. [Or indulge on by yourself 😉 both are great options. =) ]

Submissions must be received by 11:59PM ET Friday December 14th
Voting will be open until 12:00 PM ET Monday December 17th

For the complete rules, Terms & Conditions, please click HERE!

Get building – we can’t wait to see the masterpieces you create! =)