Last week, NECCO appeared at the annual Sweets & Snacks Expo in Chicago with a big, bright booth right in the middle of all action.
We proudly displayed our brands on the booth’s five towering kiosks, with all packaging variations of the candies spread throughout. (Check out NECCO.com to catch a glimpse of our full product line!)
As was the case last year, our kiosk that showcased special historical tokens from over the years created quite a buzz with guests. Some of our sweet artifacts on display included original early 20th century NECCO Wafer and Canada Mints packaging and a sales ledger from 1901 as well as a plethora of vintage photographs of our proud milestones. This kiosk, which so wonderfully showcased our passion and innovation over our 167 years of existence, was definitely a fan (and company) favorite.
Attendees who stopped by even had the opportunity to sample our Junior NECCO Wafers in all three varieties: Assorted, Chocolate and Tropical!
2014 also marks quite an important date in the life of our beloved Mary Jane, as it is the year she turns 100! To commemorate such an important milestone, we also had special goodie bags to educate attendees about the prominent past of Mary Jane and also her bright future of limitless possibilities for this special chew.
In addition to our main booth, we also participated in the New Product Showcase, where hundreds of companies have the opportunity to display their exciting new sweet treats. This year we stood out among the rest by showcasing the power of our popular Sweethearts brand and displayed three of its newest variations: Hot & Cool Hearts, Mummy Hearts and Color Your Own Pop Eggs!
Over 600 domestic and international confectionery and snack companies appeared, filling every corner of the massive McCormick Expo Center with beloved favorites and some seriously sweet innovations. It was a wonderful time to view the best products in the industry and see all of the companies’ hard work come to fruition. There was even an amazing chalk artist on hand at the event to showcase how candy had truly taken over Chicago!
Overall, with over 600 companies in attendance and tens of thousands of people from the industry in attendance, the Sweets and Snacks Expo was undoubtedly a great experience for NECCO! Until next year, Chicago! Our sweet tooth already can’t wait for Sweets & Snacks 2015!